Chipotle.com/cooking is a page that showcases how we cook our food with real ingredients using classical cooking techniques in radically transparent ways. We conducted a photoshoot at our central kitchen and at our restaurant to capture all the cooking steps. I've designed a photo journalistic page that shows step by step of how it's done.
On the technical side, I've worked closely with the developers at our digital agency and created a grid system that can be implemented into our CMS. I came up with five different modules with variations that could easily be expandable based on the content.
I also designed ingredient statements that toggle back and forth, from image to list view, since all of our foods are made with real, whole ingredients.
We redesigned the allergen information to make it mobile-friendly and easier to read.