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Harvard Art Museum Newsletter

Print Design  |  Editorial Design


This is a biannual newsletter for special events at Harvard University’s Art Museums. To concept this newsletter, I put myself in the place of the recipient. How could I design a newsletter that wouldn’t just be tossed in the trash can? I decided to create a newsletter for their spring and winter seasons that would deliver the content in a unique way and give a reason not to throw out. I used a folding technique to create a different experience for readers as they unfold the newsletter.

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 When it's unfolded completely, the newsletter turns into a collectable calendar that doubles as a poster with a feature art of that season (18"x23"). This gives viewers a purpose to collect and display the newsletter each season.

When it's unfolded completely, the newsletter turns into a collectable calendar that doubles as a poster with a feature art of that season (18"x23"). This gives viewers a purpose to collect and display the newsletter each season.

 Each newsletter has its own accent color that symbolizes its season: green for the spring/summer newsletter and purple for the fall/winter one.

Each newsletter has its own accent color that symbolizes its season: green for the spring/summer newsletter and purple for the fall/winter one.

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 Design process

Design process

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