Empowering and connecting young people around the world
UReport
Scroll ↓
U-Report is a mobile phone, text-based service designed to give young people a chance to voice their opinions on issues they care about in their communities, participate in citizen-led development, and create positive change.
CHALLENGE
U-Report was technologically mature enough for upscaling on a global level; however, it urgently needed to revitalize its web product and brand identity.
SOLUTION
Design system that is expandable and sustainable to support 40+ countries and accommodate multiple users with different needs.
MY ROLE
Worked as UX/UI lead under creative direction of Bora Shin, in collaboration with Jessica Wen (Brand Re-design), Katrina Keane (Field Research), and in partnership with Unicef Innovation Unit.
Result
U-Report was successfully launched and presented at the UN General Assembly in 2014. The redesign led to a successful scale-up and helped UReport expand from 6 to 42 countries. It’s now reached 4.7MM users (as of 2017), and is still growing.